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The Art of Professional Tagging: A Guide to Navigating Social Tagging Etiquette
Sea Salt Digital Welcome to the Blog The Art of Professional Tagging: A Guide to Navigating Social Tagging Etiquette In the vast ocean of social media, where waves of content crash and recede, proper social tagging etiquette is your compass to navigate the seas...
A Customer Relationship Management (CRM) system is no longer a luxury but a strategic necessity.
Sea Salt Digital Welcome to the Blog A Customer Relationship Management (CRM) system is no longer a luxury but a strategic necessity. I got a call this morning from a mid-size business who was needing some help with marketing. I asked "What CRM are you using?". The...
The Crucial Role of Data Visualization in Digital Marketing
Sea Salt Digital Welcome to the Blog The Crucial Role of Data Visualization in Digital Marketing Understanding your data is like having a treasure map to success. However, raw numbers and statistics can often be overwhelming and hard to decipher. That's where data...
Elevate Your Sales Game with a Marketing Automation Consultant
Sea Salt Digital Welcome to the Blog Elevate Your Sales Game with a Marketing Automation Consultant A Marketing Automation Consultant for Sales and Marketing? Yup. Sales will thank you. It's a fast paced industry. Every advantage counts. Successful businesses know...
Newsletters in Marketing: A Timeless Classic or an Obsolete Relic?
Sea Salt Digital Welcome to the Blog Newsletters in Marketing: A Timeless Classic or an Obsolete Relic? Among marketers, the role of newsletters in marketing strategies has often been a subject of debate. Are they still relevant in the age of social media,...
4 Ways We Use Cognitive Psychology
Sea Salt Digital Welcome to the Blog I never intended to study Cognitive Psychology. It was never on my radar. But, I had to fill an elective requirement during my sophomore year in college and I was immediately intrigued. I'd always thought I'd be an Environmental...
We Now Offer Keyword Research Services
Keyword research services are essential for understanding how your customers are finding you, discovering your competitors, and identifying ways to increase your website’s visibility. At Sea Salt Digital, we now offer keyword research services to provide strategic analysis and uncover valuable organic traffic opportunities for your business.
Our Keyword Research Services
We build a comprehensive SEO strategy on a well-informed foundation through thorough keyword research.
Keyword research is a detailed six-step process:
1. Site Review
We begin by reviewing your website’s current performance in keyword rankings and organic traffic to identify areas for improvement.
2. Competitor Review
Next, we analyze 3-5 primary search competitors based on keyword overlap and relevance to understand how they are capturing traffic.
3. Niche Review
To ensure no opportunities are missed, we conduct industry research to identify niche-specific keywords relevant to your audience.
4. Segmentation
Once we’ve gathered all keywords and themes, we manually segment them to maximize opportunities for your business.
5. Reporting
We share segmented Excel data and summary PDFs highlighting keyword opportunities, trends, and themes for your business.
6. Consulting
After sharing the reports, our consultant will set up a call to discuss the analysis, provide recommendations, and outline the implementation process.
Our Keyword Research Services are Trusted by Leading Brands
Keyword research, also known as SEO keyword research or keyword analysis, identifies the queries people use to find relevant websites and pages. SEO specialists uncover these keywords and phrases to optimize target pages for specific search queries. At Sea Salt Digital, this process is integral to our SEO link-building services.
Why are Keyword Research Services Important?
Keyword research identifies the terms and phrases people use to search for products, services, or information. By understanding these keywords, you can optimize your website to rank higher in search engine results pages (SERPs), understand the competition, and identify opportunities.
How Much Do Keyword Research Services Cost?
Keyword research accompanies each campaign we design. While all aspects of our work involve keyword research, some products may include more extensive reports. We’re happy to help you find the right services to suit your business’ needs.
How Long Does Keyword Research Take?
Typically, our team takes a few days to review, research, segment, and analyze keywords to determine the next steps in your SEO strategy. The time required can vary depending on the size of your site, industry competitiveness, and the number of products or services you offer.
Ready to increase your leads and visibility? Contact Sea Salt Digital today to start enhancing your digital marketing strategy!
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